Tap : unlocking the mobile economy / Anindya Ghose.
By: Ghose, Anindya [author.].
Contributor(s): IEEE Xplore (Online Service) [distributor.] | MIT Press [publisher.].
Material type:
BookPublisher: Cambridge, Massachusetts : MIT Press, [2017]Distributor: [Piscataqay, New Jersey] : IEEE Xplore, [2017]Description: 1 PDF (ix, 230 pages) : illustrations.Content type: text Media type: electronic Carrier type: online resourceISBN: 9780262340427.Other title: Unlocking the mobile economy.Subject(s): Mobile commerce | Cell phone advertising | Consumer behavior | World Wide Web -- Security measures | Cell phone advertising | Consumer behavior | Mobile commerce | World Wide Web -- Security measures | 5G mobile communication | Advertising | Biological system modeling | Biomedical monitoring | Business | Collaboration | Companies | Computers | Context | Data privacy | Economic indicators | Economics | Ecosystems | Elbow | Electronic messaging | Entertainment industry | Facebook | Fans | Floors | Force | Games | Google | Government | History | Indexes | Indexing | Industries | Internet | Investment | Legged locomotion | Media | Medical services | Meteorology | Meters | Microcomputers | Mobile communication | Mobile handsets | Mood | Next generation networking | Planning | Presses | Pricing | Privacy | Psychology | Public transportation | Real-time systems | Search engines | Security | Silicon | Smart phones | Social groups | Social network services | Sociology | Sports equipment | TV | Technological innovation | Timing | Trajectory | Urban areas | VehiclesGenre/Form: Electronic books.DDC classification: 381/.142 Online resources: Abstract with links to resource Also available in print.Includes bibliographical references (pages 205-226) and index.
Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index.
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Also available in print.
Mode of access: World Wide Web
Description based on PDF viewed 08/01/2017.
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